Privacy policy

Last updated: 5 December 2025

Cheers Baby Co. Ltd (“Cheers Baby Co.”, “we”, “us”, “our”) operates this online store and website, including all related information, content, features, tools, products and services (the “Services”). The Services are powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use and share your personal information when you visit or use the Services, make a purchase, or otherwise communicate with us.

If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs how we handle your personal information.

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

WHO WE ARE (DATA CONTROLLER)

For the purposes of UK data protection law (including the UK GDPR), Cheers Baby Co. Ltd is the data controller of your personal information in connection with the Services.

  • Company name: Cheers Baby Co. Ltd
  • Registered address: 86–90 Paul Street, London, EC2A 4NE, United Kingdom
  • Company number: 16167053
  • Contact email for privacy matters: support@cheersbabyco.com

Shopify also processes some of your personal information as a separate data controller, for example to improve the Shopify platform and provide its own services. See “Relationship with Shopify” below.

PERSONAL INFORMATION WE COLLECT

When we say “personal information” we mean information that identifies you or can reasonably be linked to you.

Depending on how you use the Services, we may collect:

  • Contact details – name, billing address, shipping address, email address, phone number.
  • Order & transaction information – items you view, add to cart, purchase, return or exchange, order history, order value, payment method (but not full card details).
  • Payment information – payment card type, expiry date, confirmation of payment, and limited payment details. Full card details are processed securely by Shopify and its payment partners; we do not see or store them.
  • Account information – if you create an account: username, password, preferences.
  • Communications – emails, messages, and other communications you send to us (for example, customer service queries).
  • Device & usage data – IP address, browser type, device type, approximate location, pages viewed, links clicked, time spent, and how you navigate our site.
  • Marketing & preference information – your preferences for receiving marketing communications, and information we infer about what products you may be interested in.

We do not intentionally collect any special category data (such as health information, political opinions, etc.) through the Services.

HOW WE COLLECT PERSONAL INFORMATION

We collect personal information from:

  • You directly – when you place an order, create an account, sign up to our newsletter, contact us, or otherwise submit information through the site.
  • Automatically – via cookies, pixels and similar technologies when you browse or use the Services.
  • Service providers – such as Shopify, payment processors, analytics providers, email and marketing tools, and delivery/courier partners.
  • Partners and third parties – for example, where you interact with our content on social media or click through from an advert.

HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information for the following purposes and on the following legal bases (under UK GDPR):

a) To provide and operate the Services (Contract)

  • Processing and delivering your orders
  • Managing payments and refunds
  • Providing customer service and responding to your enquiries
  • Managing your account and preferences
  • Arranging shipping, returns and exchanges

Legal basis: Performance of a contract with you (or steps taken at your request prior to entering into a contract).

b) To personalise, improve and secure the Services (Legitimate Interests)

  • Understanding how customers use the site
  • Improving our products, Services and website experience
  • Preventing fraud and ensuring our site and payments are secure
  • Enforcing our Terms of Service

Legal basis: Our legitimate interests in running and improving our business and protecting the Services, balanced against your rights.

c) Marketing and promotions (Consent / Legitimate Interests)

  • Sending you emails about new products, offers, and updates
  • Showing you relevant adverts on our site or other websites and social media platforms

We will only send you email marketing where we have your consent (for example, when you opt-in at checkout or via a newsletter form) or where permitted by law. You can unsubscribe at any time via the link in our emails or by contacting us.

Legal basis: Consent (for email/SMS marketing where required) and/or legitimate interests (to promote our business in a proportionate way).

d) Compliance, legal obligations and protection (Legal Obligation / Legitimate Interests)

  • Complying with our legal and tax obligations
  • Responding to lawful requests from authorities
  • Handling complaints and disputes
  • Preventing fraud or misuse of our Services

Legal basis: Compliance with legal obligations and our legitimate interests in protecting our business and users.

COOKIES, PIXELS & TRACKING TECHNOLOGIES 

We and our service providers (including Shopify and Meta) use cookies, pixels and similar tracking technologies to operate our website, analyse performance, personalise your experience, and deliver relevant advertising.

Types of cookies we use:

A)Strictly necessary cookies

These are essential for the website to function and cannot be switched off. They include cookies used to:

  • Keep your session active
  • Enable checkout and payment processing
  • Maintain security and prevent fraud
  • Remember items in your basket

These are placed automatically when you visit our site.

B) Performance & analytics cookies

These help us understand how visitors interact with our website so we can improve it. They include:

  • Shopify analytics cookies
  • Traffic measurement
  • Page performance tracking

We may use tools such as Shopify Analytics and other similar services to measure usage.

C) Advertising & targeting cookies (Meta Pixel & Conversions API)

We use Meta (Facebook/Instagram) technologies, including Pixel and Conversions API, to:

  • Measure the effectiveness of our ads
  • Understand which products you view
  • Build audiences for advertising
  • Deliver personalised ads based on your browsing activity
  • Track actions such as viewing a product, adding to cart, and making a purchase

These tools may link activities on our website with your Meta account or other websites where you have interacted with Meta products.

Meta acts as a separate data controller for some processing. You can learn more about how Meta (Facebook/Instagram) uses your information in Meta’s own privacy notices.

D) Third-party cookies

Third parties may place cookies on your device when you interact with our website, including:

  • Shopify
  • Meta (Facebook & Instagram)
  • Google (if analytics or ads are enabled)
  • Email marketing platforms (e.g., Klaviyo, if used)

These cookies may be used to recognise your device across websites and deliver personalised advertising.

Cookie consent (UK GDPR + PECR)

When you first visit our website, you will see a cookie banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Manage preferences

We will only place non-essential cookies (such as advertising and analytics cookies) where you have given consent. You can update your preferences at any time using your browser settings or by adjusting your cookie settings in the banner (where available).

Managing cookies

You can block or delete cookies using your browser settings. Please note:

  • Blocking all cookies may affect website functionality (e.g., checkout won’t work)
  • Disabling advertising cookies will not remove all ads, but ads may be less relevant

For more information, you can visit: www.allaboutcookies.org Or www.youronlinechoices.eu

HOW WE SHARE PERSONAL INFORMATION

We do not sell your personal information.

We may share personal information with:

  • Shopify – to host the store, process orders, process payments, and improve the Shopify platform.
  • Payment providers – to securely process your payments and prevent fraud.
  • Delivery and fulfilment partners – to deliver your order and handle returns.
  • IT, analytics and marketing providers – who help us run the website, send emails, and understand how the Services are used.
  • Professional advisers – such as accountants, lawyers or insurers where reasonably necessary.
  • Business transferees – if we sell or restructure our business, personal information may form part of the transferred assets.
  • Authorities – where required to comply with law or enforce our rights.

These third parties are only given access to the personal information they need to perform their services and may not use it for their own unrelated purposes.

RELATIONSHIP WITH SHOPIFY

Our store is hosted on Shopify. Shopify provides us with the online e-commerce platform that allows us to sell our products and services to you.

Shopify collects and processes data about your interactions with our store (and other Shopify stores) to provide and improve its services. In some cases Shopify acts as our data processor, and in other cases as an independent controller (for example where it uses data for platform-wide security, fraud prevention and analytics).

To understand how Shopify handles your personal information and your rights in relation to that processing, you can consult Shopify’s own privacy documentation available via their website.

CHILDREN’S DATA

The Services are directed at adults (parents, carers and gift-givers), not children. We do not knowingly collect personal information from children under 18.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@cheersbabyco.com so we can delete it.

INTERNATIONAL TRANSFERS

We and our service providers (including Shopify) may transfer your personal information to countries outside the UK and European Economic Area (EEA), including Canada and the United States.

Where we do so, we will ensure that appropriate safeguards are in place, such as:

  • An adequacy regulation by the UK government, or
  • Standard Contractual Clauses or equivalent approved transfer mechanisms.

You can contact us for more information about the safeguards used for international transfers.

HOW LONG WE KEEP YOUR INFORMATION

We keep your personal information only for as long as necessary for the purposes described in this Policy, including to:

  • Provide the Services to you
  • Comply with our legal obligations (for example, tax and accounting rules)
  • Resolve disputes and enforce our rights

Typically, order and transaction records are retained for at least 6 years to meet UK tax and accounting requirements.

YOUR RIGHTS (UK / EEA)

If you are in the UK or EEA, you have certain rights in relation to your personal information, subject to conditions and exceptions in applicable law, including:

  • Right of access – to request a copy of the personal information we hold about you.
  • Right to rectification – to have inaccurate or incomplete information corrected.
  • Right to erasure – to request deletion of your personal information in certain circumstances.
  • Right to restriction – to ask us to restrict how we process your information in certain circumstances.
  • Right to data portability – to receive certain personal information in a structured, commonly-used format and to request that we transfer it to another controller.
  • Right to object – to object to processing based on our legitimate interests, including profiling, and to object to direct marketing at any time.
  • Right to withdraw consent – where we rely on consent, you can withdraw it at any time (without affecting processing carried out before withdrawal).

To exercise any of these rights, please contact us at support@cheersbabyco.com.

MARKETING CHOICES

You can opt out of marketing emails at any time by clicking the “unsubscribe” link in our emails or by contacting us.

Even if you opt out of marketing, we may still send you non-marketing messages (for example, about an order you placed).

SECURITY

We use appropriate technical and organisational measures to protect your personal information. However, no system is completely secure and we cannot guarantee absolute security.

You are responsible for keeping your account credentials safe and not sharing them with others.

COMPLAINTS

If you have concerns about how we handle your personal information, please contact us first at support@cheersbabyco.com and we will do our best to resolve the issue.

You also have the right to lodge a complaint with the UK data protection regulator:

  • The Information Commissioner’s Office (ICO)

Details on how to contact the ICO are available on its official website.

If you are in the EEA, you can contact your local data protection authority.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time, for example to reflect changes to our practices or for legal or regulatory reasons. We will post the updated version on this page and update the “Last updated” date. We may also notify you by email or via the Services where appropriate.

CONTACT US

If you have any questions about this Privacy Policy or how we handle your personal information, you can contact us at:

Cheers Baby Co. Ltd

Email: support@cheersbabyco.com

Postal address: 86–90 Paul Street, London, EC2A 4NE, United Kingdom